How to Self-Publish Your Own Book: A Step-by-Step Guide

In today’s digital-first publishing landscape, self-publishing is no longer a last resort—it’s a powerful, creative, and profitable path for authors. Whether you’re a first-time writer or a seasoned storyteller, this guide will walk you through the entire process of publishing your book independently and professionally. 🧠 1. Write a Book with Market Potential Start with …

How to Get a Bigger Audience with Your Book Marketplace

Creating a book marketplace is a bold move—but growing a thriving audience around it is where the real magic happens. Whether you’re catering to indie authors, niche genres, or multilingual readers, your platform needs more than just great books. It needs visibility, engagement, and trust. Here’s how to make that happen. 🎯 1. Define Your …

The AARRR Metrics for a Books Marketplace

Turning Readers into Loyal Customers In the fast-evolving world of digital publishing and online book platforms, understanding user behavior is key to sustainable growth. Whether you’re running a marketplace for indie authors, audiobooks, or educational content, the AARRR framework—also known as Pirate Metrics—is your compass for navigating the customer journey. Originally developed by startup investor …

Key Marketplace Metrics

Measuring What Really Matters In the dynamic world of digital marketplaces, data isn’t just numbers—it’s a window into behavior, performance, and growth potential. Whether you’re launching a new platform or refining an existing one, understanding which metrics truly count can make the difference between scaling successfully and stagnating. 📌 What is a Marketplace Metric? Marketplace …

books rights

Primary Rights in Book Publishing

When you sign a publishing agreement, the first thing you’re likely to encounter is the grant of primary rights—the foundational rights that determine how your book is published and distributed. Understanding these rights is essential for protecting your work and negotiating smart. 🔑 What Are Primary Rights? Primary rights refer to the core publishing rights …

Audio Rights in Publishing

In an era where storytelling extends far beyond the printed page, audio rights have emerged as one of the most dynamic and valuable assets in the publishing world. With audiobooks experiencing double-digit growth year after year, understanding and leveraging audio rights is no longer optional—it’s essential. 🔊 What Are Audio Rights? Audio rights refer to …

Ebooks vs. Audiobooks: Which Format Do Readers Prefer Today?

In today’s fast-paced digital age, the way people experience books is evolving dramatically. While traditional print books still hold sentimental value, digital formats—especially ebooks and audiobooks—have surged in popularity. But when it comes to immersive storytelling, convenience, and learning retention, which format comes out on top? This post dives into a comprehensive comparison of ebooks …

How Many Audiobooks Are Listened to in the U.S.?

A Deep Dive into the Rise of Literary Audio The audiobook boom in the United States is more than just a trend—it’s reshaping how people experience stories. By 2024, over 52% of American adults, or roughly 137 million people, had listened to at least one audiobook. This marks a steady rise in popularity, as consumers …

The Biggest Book Fair in the World

Every October, the city of Frankfurt, Germany, becomes the epicenter of the global publishing universe. The Frankfurt Book Fair (Frankfurter Buchmesse) is more than just a marketplace—it’s a cultural summit, a business hub, and a creative celebration that unites thousands of voices from across the literary landscape. With over 7,000 exhibitors from more than 100 …