Tradition, Transformation, and Strategic Outlook Hungary’s publishing industry remains a vital part of its cultural landscape, balancing strong literary traditions with the challenges of digital transformation. In 2025, the market reflects both stability and structural change, shaped by consumer preferences, technological adoption, and regional positioning. 📊 Market Size and Growth Outlook 🧠 Editorial Infrastructure and …
Strategic Growth and Editorial Opportunity Scandinavia has long been a pioneer in digital reading habits, and in 2025, its audiobook market is proving to be one of the most dynamic in Europe. With high mobile penetration, strong public investment in literacy, and a culturally embedded love of storytelling, the region offers fertile ground for publishers, …
Audiobooks: from niche to global phenomenon For years, audiobooks were seen as a niche format. However, over the past decade, their evolution has been remarkable. Today, audiobooks are not just an alternative way to enjoy literature — they represent a fully-fledged business model, showing consistent growth across various European markets. This phenomenon is driven by …
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